AI 2025 Report
Status:
Completed
Year:
2021-2024
Type:
Meta
Size:
70 m²
Client:
Vista Residential Group
Location:
Sydney, Australia
SPILL: 2025 Trend Report is a publication by Leonardo.Ai, curated and written by Jessie Hughes, exploring the real-world impact of generative AI on the advertising and marketing industries. Featuring exclusive interviews with industry leaders, case studies of groundbreaking AI-driven campaigns, and thought-provoking trend analysis, the report offers a clear and compelling vision of how AI is reshaping creative work.
SPILL: 2025 Trend Report is a publication by Leonardo.Ai, curated and written by Jessie Hughes, exploring the real-world impact of generative AI on the advertising and marketing industries. Featuring exclusive interviews with industry leaders, case studies of groundbreaking AI-driven campaigns, and thought-provoking trend analysis, the report offers a clear and compelling vision of how AI is reshaping creative work.
Five core trends—Masters Embrace Change, Goodbye Silos, Extending Beyond, Hyper-Personal, and The Emerging Force—the report provides a comprehensive view of how AI is being adopted across the global creative industries, from architecture and filmmaking to fashion and digital marketing. This project was designed to be both informative and inspiring, making AI’s creative potential accessible to a wide audience. It received enthusiastic feedback for its fresh, stylish presentation and practical insights, positioning me as a thought leader at the intersection of AI and creative industries. With thousands of unique downloads, and this has since become a biannual report.
Five core trends—Masters Embrace Change, Goodbye Silos, Extending Beyond, Hyper-Personal, and The Emerging Force—the report provides a comprehensive view of how AI is being adopted across the global creative industries, from architecture and filmmaking to fashion and digital marketing. This project was designed to be both informative and inspiring, making AI’s creative potential accessible to a wide audience. It received enthusiastic feedback for its fresh, stylish presentation and practical insights, positioning me as a thought leader at the intersection of AI and creative industries. With thousands of unique downloads, and this has since become a biannual report.
Off the back of this report, Hughes was invited to contribute to further trend insights for Meta's 2025 Whitepaper, Superside's AI Trend Report and D&AD's AI Report. Leonardo.Ai's second edition of SPILL launched in line with Cannes Lion 2025 and included interviews with industry icons: Jessica Walsh, Cannes Lion Design Jury President, on evaluating design work in the age of AI; and with influential designer, Shepard Fairey on his collaboration with AI.
Off the back of this report, Hughes was invited to contribute to further trend insights for Meta's 2025 Whitepaper, Superside's AI Trend Report and D&AD's AI Report. Leonardo.Ai's second edition of SPILL launched in line with Cannes Lion 2025 and included interviews with industry icons: Jessica Walsh, Cannes Lion Design Jury President, on evaluating design work in the age of AI; and with influential designer, Shepard Fairey on his collaboration with AI.
SPILL: 2025 Trend Report is a publication by Leonardo.Ai, curated and written by Jessie Hughes, exploring the real-world impact of generative AI on the advertising and marketing industries. Featuring exclusive interviews with industry leaders, case studies of groundbreaking AI-driven campaigns, and thought-provoking trend analysis, the report offers a clear and compelling vision of how AI is reshaping creative work.
Five core trends—Masters Embrace Change, Goodbye Silos, Extending Beyond, Hyper-Personal, and The Emerging Force—the report provides a comprehensive view of how AI is being adopted across the global creative industries, from architecture and filmmaking to fashion and digital marketing. This project was designed to be both informative and inspiring, making AI’s creative potential accessible to a wide audience. It received enthusiastic feedback for its fresh, stylish presentation and practical insights, positioning me as a thought leader at the intersection of AI and creative industries. With thousands of unique downloads, and this has since become a biannual report.
Project team:
Tomás Ortega, Elise Bernard
Collaborating architects:
Atelier Lumière (Facade Lighting)
Media:
Beta Lab Sustainability
Interior designer:
Tessuto Atelier
Photography:
Wen Studio
Honors:
Dezeen Housing Project Shortlist
(Other works)
